Join us at the historic Duquesne Club for lunch as we host the Best of the Best for a behind the scenes look at Marketer of the Year top winning marketing campaigns of regional companies, including Grand Marketer of the Year, the Priory Hospitality Group, along with EDMC and Pitt Ohio. Register

John Graf - Priory Hospitality Group
As Co-owner and Director of Operations for the Priory Hospitality Group, John Graf successfully led his team to win the 2009 Grand Marketer of the Year Award. The winning campaign, Pittsburgh's Grand Hall Winter White Wedding™ package, combined a number of challenges that required unique objectives and tactics in order to raise wedding sales in traditionally slow months. Graf will discuss how his marketing team effectively overcame obstacles to increase growth in first quarter wedding sales by 400%!  

Candi Cybator - Pitt Ohio
Candi Cybator, Manager of Marketing at Pitt Ohio - winner in the Professional Services category - aimed to improve customer loyalty and raise awareness of their "less-than-truckload" services with their current customers.  With their "GO SHIP WIN" campaign and creative strategy, including a drawing for 2 tickets to the Super Bowl, Pitt Ohio was able to grow first time customer use by 19.8% and new customer acquisition by 16.8% in comparison to 2008.  Join us to learn more about these tactics and superb results!

Laurie Barkman - Art Institutes
Laurie R. Barkman, Vice President, Online Marketing and Mark Lancia, Vice President, Marketing of the Art Institutes - winners in the Education category, saw the opportunity to reinvent the Art Institutes brand, market the school on a national level and enhance the current and prospective student experiences at every touch point. This creative campaign increased media efficiency by 80% and website traffic up approximately 50%, and that was only the beginning!

AMA Pittsburgh's Winter 2010 Newsletter What's inside: Recap from Marketer of the Year, Upcoming events, and tips on Social Media and Mobile Marketing Download PDF Continued articles from the newsletter on the AMA Pittsburgh Blog:

Leadership Team Opportunities Open Now:

Designer (Communications Committee)
The communications committee needs a volunteer to help design the creative for upcoming events and chapter marketing materials. This person should have experience designing for web as well as print. This volunteer would have the opportunity to expose their work to the region's marketing community and network with marketing professionals at a variety of local firms. If you are interested please contact Christina Alvino at calvino@eatnpark.com.

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AMA Pittsburgh has teamed up with The Greater Pittsburgh Arts Council on their Business Volunteers for the Arts® (BVA) program to help small nonprofit arts and cultural organizations find business professionals to volunteer as consultants on projects in financial and strategic planning, marketing, information technology and more. Learn more about the current opportunities.

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