The Marquee Awards
The Marquee Awards from the American Marketing Association is Pittsburgh’s premier marketing event showcasing the bright talent of Pittsburgh’s marketing elite. This exclusive event gives top agencies and marketing teams the opportunity to be recognized as the best Marketeers in the Steel City.
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A full house gathered at OPYA Studios on Pittsburgh’s South Side as the American Marketing Association Pittsburgh Chapter (AMA Pittsburgh) announced the winners and finalists of the 2025 Marquee Awards.
The annual event recognizes outstanding marketing across the region, honoring work that is not only creative but also strategic and results-driven. Campaigns from agencies, in-house teams, and nonprofits were celebrated for their innovation, storytelling, and measurable impact.
This year brought a record number of nominations, showcasing the depth and diversity of talent within Pittsburgh’s marketing community. Each submission was carefully evaluated by a panel of industry leaders in marketing, advertising, public relations, digital strategy, and design.
From rebrands and integrated campaigns to data-driven strategies and bold creative executions, the Marquee Awards continue to spotlight the people and projects pushing the marketing industry forward in Western Pennsylvania.
Winner Spotlight: Jewish Federation of Greater Pittsburgh
Congratulations to the Jewish Federation of Greater Pittsburgh for winning Best Nonprofit Digital Marketing Campaign with “That’s Federation” and earning finalist recognition for their “Refuse to Sign” advocacy campaign!
WINNING CAMPAIGN: “That’s Federation”
The Challenge:
The Jewish Federation was a known name without a clear purpose. Community members recognized the organization but didn’t understand its measurable impact across security, education, advocacy, and Israel support.
The Strategy:
“That’s Federation” reframed organizational storytelling from programmatic to human-centered. The campaign highlighted core impact areas and ended each message with: That’s community. That’s impact. That’s Federation.
The Execution:
An eight-part email series supported by a dedicated landing page and paid social campaigns on Facebook and Instagram. Three paid social flights featured videos themed “Supporting,” “Strengthening,” and “Building,” with consistent visuals across all channels.
The Impact:
Social Media: 578,000+ impressions | 1,229 clicks | 0.21% CTR (above nonprofit benchmarks)
Email: 88,387 delivered | 47% open rate (vs. 35% benchmark) | 6% CTR (6,141 clicks) | Exceptional retention with only 52 unsubscribes
Web: The landing page became the #1 most-visited page on jewishpgh.org, surpassing the homepage
Cultural Impact: “That’s Federation” became organizational language used across events, social posts, and appeals. Community feedback: “energizing” and “finally clear about what Federation actually does.”
FINALIST WIN: “Refuse to Sign”
The Federation also earned finalist recognition for their bold advocacy campaign countering the Not On Our Dime referendum. The campaign’s direct messaging, striking thumbs-down visual, and diverse media strategy—blending print, transit ads, paid social, and strategic Reddit discussions—transformed passive awareness into active resistance.
The Jewish Federation proves nonprofit marketing can be both measurable and meaningful, redefining what the organization means to its community.
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