The Marquee Awards
The Marquee Awards from the American Marketing Association is Pittsburgh’s premier marketing event showcasing the bright talent of Pittsburgh’s marketing elite. This exclusive event gives top agencies and marketing teams the opportunity to be recognized as the best Marketeers in the Steel City.
Presented By
A full house gathered at OPYA Studios on Pittsburgh’s South Side as the American Marketing Association Pittsburgh Chapter (AMA Pittsburgh) announced the winners and finalists of the 2025 Marquee Awards.
The annual event recognizes outstanding marketing across the region, honoring work that is not only creative but also strategic and results-driven. Campaigns from agencies, in-house teams, and nonprofits were celebrated for their innovation, storytelling, and measurable impact.
This year brought a record number of nominations, showcasing the depth and diversity of talent within Pittsburgh’s marketing community. Each submission was carefully evaluated by a panel of industry leaders in marketing, advertising, public relations, digital strategy, and design.
From rebrands and integrated campaigns to data-driven strategies and bold creative executions, the Marquee Awards continue to spotlight the people and projects pushing the marketing industry forward in Western Pennsylvania.
Winner Spotlight: Odato Marketing Group
Marquee Award Winner Spotlight: Double Winner – Best B2B Digital Marketing & Best B2B Integrated Campaign
WINNING CAMPAIGN #1: RDR – Best B2B Digital Marketing
The Challenge:
RDR needed to build credibility long before RFPs, shifting beyond public bids by reorganizing into nine utility-focused service areas.
The Strategy:
OMG executed a focused 3-step plan: website redesign, targeted SEO, and niche social campaigns to build authority and unlock higher-margin work.
The Execution:
A full digital overhaul: service-based site architecture, SEO for utility decision-makers, and authority-building content.
The Impact:
- – Website traffic grew from <100 to ~13,000/month
- Revenue increased >35%
- Workforce doubled
- Expanded with a second Ohio office
- Secured higher-value contracts through stronger credibility
WINNING CAMPAIGN #2: Noble Citrus – Best B2B Integrated Campaign
The Challenge:
Noble Citrus had exceptional products but needed consumer demand to justify premium retail placement and pricing.
The Strategy:
OMG reversed the B2B model, driving consumer demand to influence buyers and retailers.
The Execution:
An integrated campaign featuring brand storytelling, in-store displays, buyer communications, and social media.
The Impact:
- Achieved a significant share of the citrus category at Sprouts
- Delivered strong comp growth following a record-setting year
- Drove substantial unit and dollar growth for Autumn Honey
- Buyer-targeted emails consistently outperformed industry benchmarks
- Three consecutive sellout years
- Revenue projected to double
Odato Marketing Group proves marketing can do more than support growth—it can transform businesses and build legacies.
THANK YOU TO OUR PARTNERS AND SPONSORS
