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2025 Marquee Awards Winner Spotlight: Odato Marketing Group

2025 Marquee Awards Winner Spotlight: Odato Marketing Group

by | Dec 9, 2025 | Marquee Awards

The Marquee Awards

The Marquee Awards from the American Marketing Association is Pittsburgh’s premier marketing event showcasing the bright talent of Pittsburgh’s marketing elite. This exclusive event gives top agencies and marketing teams the opportunity to be recognized as the best Marketeers in the Steel City.

 

Presented By

RedTree Web Design

Redtree Web Design

 

A full house gathered at OPYA Studios on Pittsburgh’s South Side as the American Marketing Association Pittsburgh Chapter (AMA Pittsburgh) announced the winners and finalists of the 2025 Marquee Awards.

The annual event recognizes outstanding marketing across the region, honoring work that is not only creative but also strategic and results-driven. Campaigns from agencies, in-house teams, and nonprofits were celebrated for their innovation, storytelling, and measurable impact.

This year brought a record number of nominations, showcasing the depth and diversity of talent within Pittsburgh’s marketing community. Each submission was carefully evaluated by a panel of industry leaders in marketing, advertising, public relations, digital strategy, and design.

From rebrands and integrated campaigns to data-driven strategies and bold creative executions, the Marquee Awards continue to spotlight the people and projects pushing the marketing industry forward in Western Pennsylvania.

 

 

Winner Spotlight: Odato Marketing Group

Marquee Award Winner Spotlight: Double Winner – Best B2B Digital Marketing & Best B2B Integrated Campaign

Redtree Web Design

WINNING CAMPAIGN #1: RDR – Best B2B Digital Marketing



The Challenge:

RDR needed to build credibility long before RFPs, shifting beyond public bids by reorganizing into nine utility-focused service areas.



The Strategy:

OMG executed a focused 3-step plan: website redesign, targeted SEO, and niche social campaigns to build authority and unlock higher-margin work.


The Execution:

A full digital overhaul: service-based site architecture, SEO for utility decision-makers, and authority-building content.


The Impact:

  • – Website traffic grew from <100 to ~13,000/month
  • Revenue increased >35%
  • Workforce doubled
  • Expanded with a second Ohio office
  • Secured higher-value contracts through stronger credibility

 

WINNING CAMPAIGN #2: Noble Citrus – Best B2B Integrated Campaign


The Challenge:

Noble Citrus had exceptional products but needed consumer demand to justify premium retail placement and pricing.



The Strategy:

OMG reversed the B2B model, driving consumer demand to influence buyers and retailers.



The Execution:

An integrated campaign featuring brand storytelling, in-store displays, buyer communications, and social media.



The Impact:

  • Achieved a significant share of the citrus category at Sprouts
  • Delivered strong comp growth following a record-setting year
  • Drove substantial unit and dollar growth for Autumn Honey
  • Buyer-targeted emails consistently outperformed industry benchmarks
  • Three consecutive sellout years
  • Revenue projected to double

Odato Marketing Group proves marketing can do more than support growth—it can transform businesses and build legacies.

Redtree Web Design
2025 Marquee Awards Winner Spotlight: Jewish Federation of Greater Pittsburgh

2025 Marquee Awards Winner Spotlight: Jewish Federation of Greater Pittsburgh

by | Dec 8, 2025 | Marquee Awards

The Marquee Awards

The Marquee Awards from the American Marketing Association is Pittsburgh’s premier marketing event showcasing the bright talent of Pittsburgh’s marketing elite. This exclusive event gives top agencies and marketing teams the opportunity to be recognized as the best Marketeers in the Steel City.

 

Presented By

RedTree Web Design

Redtree Web Design

 

A full house gathered at OPYA Studios on Pittsburgh’s South Side as the American Marketing Association Pittsburgh Chapter (AMA Pittsburgh) announced the winners and finalists of the 2025 Marquee Awards.

The annual event recognizes outstanding marketing across the region, honoring work that is not only creative but also strategic and results-driven. Campaigns from agencies, in-house teams, and nonprofits were celebrated for their innovation, storytelling, and measurable impact.

This year brought a record number of nominations, showcasing the depth and diversity of talent within Pittsburgh’s marketing community. Each submission was carefully evaluated by a panel of industry leaders in marketing, advertising, public relations, digital strategy, and design.

From rebrands and integrated campaigns to data-driven strategies and bold creative executions, the Marquee Awards continue to spotlight the people and projects pushing the marketing industry forward in Western Pennsylvania.

 

 

Winner Spotlight: Jewish Federation of Greater Pittsburgh

Congratulations to the Jewish Federation of Greater Pittsburgh for winning Best Nonprofit Digital Marketing Campaign with “That’s Federation” and earning finalist recognition for their “Refuse to Sign” advocacy campaign!

Redtree Web Design

WINNING CAMPAIGN: “That’s Federation”


The Challenge:

The Jewish Federation was a known name without a clear purpose. Community members recognized the organization but didn’t understand its measurable impact across security, education, advocacy, and Israel support.


The Strategy:

“That’s Federation” reframed organizational storytelling from programmatic to human-centered. The campaign highlighted core impact areas and ended each message with: That’s community. That’s impact. That’s Federation.


The Execution:

An eight-part email series supported by a dedicated landing page and paid social campaigns on Facebook and Instagram. Three paid social flights featured videos themed “Supporting,” “Strengthening,” and “Building,” with consistent visuals across all channels.



The Impact:

Social Media: 578,000+ impressions | 1,229 clicks | 0.21% CTR (above nonprofit benchmarks)

Email: 88,387 delivered | 47% open rate (vs. 35% benchmark) | 6% CTR (6,141 clicks) | Exceptional retention with only 52 unsubscribes

Web: The landing page became the #1 most-visited page on jewishpgh.org, surpassing the homepage

Cultural Impact: “That’s Federation” became organizational language used across events, social posts, and appeals. Community feedback: “energizing” and “finally clear about what Federation actually does.”



FINALIST WIN: “Refuse to Sign”


The Federation also earned finalist recognition for their bold advocacy campaign countering the Not On Our Dime referendum. The campaign’s direct messaging, striking thumbs-down visual, and diverse media strategy—blending print, transit ads, paid social, and strategic Reddit discussions—transformed passive awareness into active resistance.

The Jewish Federation proves nonprofit marketing can be both measurable and meaningful, redefining what the organization means to its community.



Redtree Web Design
AMA Pittsburgh Celebrates Marketing Excellence at 2025 Marquee Awards

AMA Pittsburgh Celebrates Marketing Excellence at 2025 Marquee Awards

by | Dec 6, 2025 | Events & Programming, Marquee Awards

The Marquee Awards

The Marquee Awards from the American Marketing Association is Pittsburgh’s premier marketing event showcasing the bright talent of Pittsburgh’s marketing elite. This exclusive event gives top agencies and marketing teams the opportunity to be recognized as the best Marketeers in the Steel City.

 

A full house gathered at OPYA Studios on Pittsburgh’s South Side as the American Marketing Association Pittsburgh Chapter (AMA Pittsburgh) announced the winners and finalists of the 2025 Marquee Awards.

The annual event recognizes outstanding marketing across the region, honoring work that is not only creative but also strategic and results-driven. Campaigns from agencies, in-house teams, and nonprofits were celebrated for their innovation, storytelling, and measurable impact.

This year brought a record number of nominations, showcasing the depth and diversity of talent within Pittsburgh’s marketing community. Each submission was carefully evaluated by a panel of industry leaders in marketing, advertising, public relations, digital strategy, and design.

From rebrands and integrated campaigns to data-driven strategies and bold creative executions, the Marquee Awards continue to spotlight the people and projects pushing the marketing industry forward in Western Pennsylvania.

 

Presented By

RedTree Web Design

Redtree Web Design

 

 

The Winners

 

Top Honors

  • Best in Show – Brand Strategies Group
  • Up and Coming Marketer to Watch – Courtney Ackleson
AMA Pittsburgh Marquee Awards 2025 Up and Coming Marketer to Watch

Nonprofits

  • Best Fully Integrated Campaign – Kamin Science Center
  • Best Digital Marketing – Jewish Federation Greater Pittsburgh

 

AMA Pittsburgh Marquee Awards 2025 Best Fully Integrated Nonprofit Marketing Campaign
AMA Pittsburgh Marquee Awards Best Digital Marketing Nonprofit Marketing Campaign 2025

 

B2C

  • Best Social Media Campaign – Pipitone
  • Best Digital Marketing Campaign – Level Agency
  • Best Fully Integrated Campaign – Brand Strategies Group
  • Best B2C – Brand Strategies Group
  • Best Print Campaign – B2C – Grandpa Joes Candy Shop

 

AMA Pittsburgh Marquee Awards Best B2C Social Media Campaign 2025
AMA Pittsburgh Marquee Awards Best B2C Digital Marketing Campaign 2025
AMA Pittsburgh Marquee Awards 2025 Best B2C Print Campaign

B2B

  • Best Fully Integrated Campaign – ODATO
  • Best Digital Marketing – ODATO
  • Best B2B – ODATO 
AMA Pittsburgh Marquee Awards 2025 Best Fully Integrated B2B Marketing Campaign
AMA Pittsburgh Marquee Awards Best B2B Digital Marketing Campaign 2025

 Finalists

  • Best Nonprofit Fully Integrated Campaign – Jewish Federation Greater Pittsburgh
  • Best B2C Digital Marketing – Level Agency
  • Best B2C Social Media Campaign – untitled
  • Best B2C Fully Integrated Campaign – Rebel Fox
  • Best B2B Social Media – Krakoff Communications
  • Best B2B Digital Marketing – Pipitone
  • Best B2B Fully Integrated Campaign – BLD Marketing
  • Up and Coming Marketer to Watch – Mairead Clements

 

“Pittsburgh has always been a city of transformation and our marketing community is right at the center of it. The awesome turnout for the Marquee Awards was proof of that. Your work and support fuel everything we do. Here’s to the winners, the nominees, and the entire creative community pushing Pittsburgh forward,” said Chris Bevel, AMA Pittsburgh President.

 

A heartfelt thank you to our dedicated volunteers and generous sponsors who made this year’s Marquee Awards possible. Your time, energy, and support help power AMA Pittsburgh and elevate the region’s marketing community. We are grateful for your commitment to celebrating and advancing the region’s marketing community.

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Brunner On AMA’s Marquee Awards

Results speak loudest—and Pittsburgh’s top agencies have plenty to say. Listen as Katie Collins, Associate Director, Integrated Planning, shares why Brunner teams will enter AMA Pittsburgh’s Marquee Awards. The Marquee celebration event is December 4, 2025.

Pipitone On AMA’s Marquee Awards

Pittsburgh’s best don’t just create bold campaigns. They prove it—with results. That’s why Pipitone teams are Marquee-bound. Listen as Scott Pipitone has fun sharing key Marquee dates with his agency. The Marquee celebration submission deadline is November 10, 2025.

Redtree Web Design

Announcing Redtree Design, Presenting Sponsor for the 2024 Marquee Awards!

Announcing Redtree Design, Presenting Sponsor for the 2024 Marquee Awards!

by | Mar 4, 2024 | Marquee Awards, Partnerships

We’re proud to announce RedTree Design as our presenting sponsor for the 2024 Marquee Awards!

RedTree Design is a women-led web agency in Pittsburgh renowned for crafting websites that elevate user engagement and articulate brand identity. Specializing in UX and SEO for WordPress and Shopify, they focus on B2B and eCommerce sectors. Offering over a decade of experience in empowering businesses to thrive online, their success stems from the foundational pillars of brand, goals, and collaboration.

Meesha Gerhart

CEO/Founder

Meesha Gerhart launched RedTree Web Design in 2015, pursuing her passion for websites. In a short time, RedTree has become an award-winning agency serving businesses nationwide. This is a direct result of a growing women-led team and being authentic in their work. RedTree’s mission is to show businesses that representing their brands through a website doesn’t have to be complicated.

Like fashion and cars, website designs change every year. It can be hard to keep up with the fast moving trends to stay competitive,” says Gerhart.

“At Redtree, our commitment to branding and differentiation ensures that your website not only captures attention but also encourages meaningful interactions to create distinction in competitive markets.”

The team at Redtree helps brands grow through the latest web trends, innovative digital solutions, and outstanding user experiences. At every turn, they focus on building long-term partnerships that accelerate growth—and having fun in the process.

“We understand that a website is much more than just a tool. We see it as the centerpiece of your brand’s digital presence, integral to achieving objectives,” added Gerhart.

 

Collaboration is at the core of their approach.

Through attentive listening Redtree’s client teams combine deep specialization in websites with your marketing and business insights, creating a powerful synergy. This partnership enables them to produce outstanding results, blending our digital prowess with your strategic objectives to craft websites that truly stand out and support goals.

 

To learn more about Redtree’s approach and work, visit their website and these additioal resources.

Website Design Trends for 2024: Strategies to Evolve Your Site [Article]

PRESENTED BY

Redtree Web Design

 

Supporting Partners

COhatch
Chad Isaiah Photography

SPONSORSHIP OPPORTUNITIES

Be a sponsor of our largest event, returning May 4, 2024!

We’re offering an exclusive (no other sponsors in your category), named sponsorship to feature your brand in front of Pittsburgh’s most influential marketing and communications industry leaders.

This event is the most well-attended event that the American Marketing Association hosts. We also work together closely with other like-minded organizations in Pittsburgh’s vibrant marketing and advertising scene, meaning that sponsorship of the Marquees offers additional impact within several other organizations with a single sponsorship. 

Interested in sponsorship? Contact Chris Bevel at cbevel@gmail.com.

Sponsorship Levels

Platinum Sponsor

Platinum Sponsor ($2500) – The number of Platinum sponsorships available is limited to 3 companies on a first come/first serve basis and it will provide your company with the following:

    • A dedicated email to the AMA member list about your company and sponsorship
    • Logo and company write-up with website link included in all digital marketing materials
    • Write up on all AMA web pages related to the event 
    • Inclusion in our social media sites
Gold Sponsor

 Gold Sponsor ($1000) – The number of Gold sponsorships available is unlimited and will provide your company with the following:

    • Logo and company write-up with website link included in all digital marketing materials
    • Logo on all AMA web pages related to the event 
    • Inclusion in our monthly email newsletter and social media sites

 

Silver Sponsor

Silver Sponsors or Sponsors In-Kind

Do you want to sponsor but would like a smaller amount of an in-kind donation? Speak with Chris Bevel, the AMA Vice President of Sponsorship to negotiate a sponsorship that works for you!

So, are you interested in being a part of bringing the Marquees back to Pittsburgh? Then let’s talk!

SUBMIT YOUR WORK!

 

The following work is eligible for submission:

1. Any marketing work that was created for a marketer based in Western PA.
2. Any that was created by a marketing/advertising agency based in Western PA.

Each entry will include answers to the five judging criteria questions below.

A panel of independent Judges scores each entry according to the point system outlined below.* The entry with the highest total number of points in each category is the winner.

 

Submit Your Entry

“I’m a big believer that the AMA is a great organization for both learning and connecting. Where else can you meet marketers with varied experience from different categories within one organization?”

– Alex Maurer, Member since 2017