When I’ve thought of traditional marketing in the past, I’ve thought of a person with a very large megaphone a few inches away from my face trying to get me to pay attention to them. I can remember distinctly when I started to think of marketing as more of a relationship.
I was at a conference and this speaker was going on and on about tactics and tricks to get people’s attention. All I could think to myself was, “why don’t you just tell them how you’re helping?”
As I continued to ask myself this question, I started to ask the same question to our clients. The reality is that more small businesses start from a need or a passion but very few present it in a way that connects with their audience. So every site that we create tells the story with the user in mind and it goes something like this:
Intro: What does your business do?
Empathy: We understand where you’re coming from because we were there
Solution: This is why we created this product/service to help
Action: See how
If you are a visual person here is a quick video outline of the page structure I ran through on LinkedIn.
When you frame it more like you’re having a conversation or if you’re trying to build a relationship, then using a “cold” channel like a website doesn’t feel like someone is talking at me, but to me.
Here is an example of how we put that into action for our clients:
Here at RedTree, we use the word brand instead of marketing. By focusing on the brand for ourselves and our clients, we throw the megaphone away and start to have a conversation between businesses and consumers about problems and solutions. With this as the foundation of everything that we do, success is inevitable.
