- This event has passed.
AMA Pittsburgh Lunch & Learn Webinar: Data to Build Your Brand and Tell Your Story
RSVP on Eventbrite
Data to Build Your Brand and Tell Your Story
An unimaginable quantity of data is gathered by every organization today. This is at a time when trust is down and disinformation is up. Savvy marketers are intentional about identifying the customer, product and market data they believe will help them achieve their marketing and public relations objectives. Some of today’s most effective marketers have figured out how to turn data into a key driver of compelling story telling that builds connections with customers and credibility in the market.
During our session with Ivy Cohen, we will review ways data may be located, analyzed and leveraged in marketing and PR. Then, we will explore examples that demonstrate effective use of data points to increase impact for memorable and engaging news and brand stories.
Presented By:
Ivy Cohen, President and CEO, Ivy Cohen Corporate Communications
About The Speaker:
Ivy Cohen’s career has taken her down an unconventional path, with leadership roles in the corporate world, as an entrepreneur, as CEO of a major national non-profit and as a public policy advocate in our nation’s capital.
An accomplished executive and small business owner, and a results-oriented community leader, she has been leading her eponymously named boutique corporate communications agency celebrating 25 years this May, where she crafts big ideas and delivers outsized results for her clients.
She is known for delivering expert strategy and programs in thought leadership, public education, issues management and content creation for industry-leading companies.