AMA Pittsburgh: March Lunch & Learn With Tracy Smith

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Join Tracy Smith of Ascend Marketing for an in-depth look at AI’s impact on email marketing

Key topics include:

• AI in Email Marketing – How AI is transforming B2B & B2C strategies
• Apple’s iOS 18.2 – New features shaping customer email interactions
• Categorization, AI summaries & navigating creative challenges
• Also revealed will be Google’s AI plans to launch in 2025

About the Speaker:

Tracy Smith is an Associate Director and an email marketing expert at
Ascend Marketing. She brings over twenty years of expertise from her
tenure at Fortune 100 technology companies. Throughout her career, she
has led successful teams in marketing strategy, product development,
marcomm, and campaign management. Tracy’s experience encompasses
marketing for telecom, data centers, cloud, and SaaS offerings. She excels
at making technology accessible to customers.

Her achievements have been recognized with industry awards such as the
ANA Email Marketer of the Year and the Hermes Platinum Award for Global
Campaign Strategy. Tracy advocates for an exceptional customer
experience as the foundation of a company’s success. She feels privileged to
sit on the ANA Email Experience Council Advisory Board for a second term
in 2025.

Outside of her professional pursuits, Tracy is an enthusiastic traveler with a
passion for museums, historical tours, and exploring local cuisines. She also
enjoys adventure activities like riding roller coasters and freediving