Yinzfluence: How We Use Influencers to Tell Pittsburgh’s Story

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We will explore how VisitPITTSBURGH strategically partners with content creators and influencers to authentically showcase the city’s neighborhoods, culture, and experiences. We’ll walk through how to build an influencer strategy that aligns with your brand goals, identify and vet the right creators, and measure success beyond likes and shares.

From micro-influencers to national personalities, we’ll share what’s worked for us, what we’ve learned, and how we keep the ‘yinzer’ voice at the heart of every campaign.

About The Speaker

Courtney Kuzemchak, is a proud North Hills native and a Senior Social Media Manager at VisitPittsburgh. She is a West Virginia University grad with a passion for storytelling, local culture, and connecting people through digital content.

Outside of work, you can usually find her exploring Pittsburgh’s food scene or binge-watching Love Island.