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Influencer Marketing 360: Capturing all Perspectives: Brand, Agency & Influencer

Whether you are interested in starting to utilize influencer marketing to build your brand or want to expand or improve upon what you already have in place, this event will equip you with the knowledge needed to take the next step.

Evening Agenda:

5:00 p.m. – Networking

5:30 p.m. – Introduction of The Motherhood

5:45 p.m. – Breakout Sessions

7:00 p.m. – Closing panel where each group’s moderator presents ideas that emerged

Speakers:

• Cooper Munroe, CEO at The Motherhood
• Devon Recktenwald – Senior Account Supervisor at The Motherhood
• Deanna Tomaselli – VP, Client Services at The Motherhood
• Kristina Soriano Jacobs – Senior Director at The Motherhood
• Michael Pernice – Owner/CEO at The Stoop
• Kelly Sulkosky- Strategic Marketing Manager, Smith Micro Software

*Food will be provided

About The Speakers:

THE MOTHERHOOD

• Cooper Munroe, CEO: An award-winning influencer marketing expert with 30 years of experience working in public relations and marketing for the world’s leading agencies, consumer brands, and nonprofits. Recently named one of PR News Top 50 Game-Changers of PR, as well as the the PRSA Renaissance Communicator of the Year, Cooper has also won the Business Women First Award, the Enterprising Women of the Year Award, Outstanding Achievement in Media Award from Media Association of Pittsburgh, a Top Ten Power Mom on the Web by Parents Magazine, a Person of the Week by ABC News, and has coined a New York Times “Buzzword of the Year.” Under Cooper’s leadership, Motherhood Inc. was named one of Pittsburgh’s fastest-growing companies and the second fastest-growing marketing agency. Cooper currently serves on the board of directors of Fred Rogers Productions and UPMC Shadyside Hospital Foundation, as well as on the advisory board of Mums Village in Kenya, Africa. She is also an Official Member of Forbes Agency Council. Cooper has also served on numerous additional advisory boards, including One.org, Kimberly-Clark, ConAgra Foods, the National Wildlife Federation, Care.com, and MomsRising.org.

• Deanna Tomaselli – VP, Client Services: Deanna is a results-driven, award-winning communications professional with experience in consumer and B2B PR, marketing, and social media in both agency and corporate settings, including Red Havas and rue21. At The Motherhood, Deanna brings her vast skill set of social media, influencer marketing, and traditional PR to flawlessly execute winning campaigns for clients. Deanna was named one of Pittsburgh Magazine’s 40 Under 40 honorees, as well as Member of the Year by PRSA. She serves on the Slippery Rock University Communication Department Advisory Board and is past president of the Pittsburgh chapter of Ellevate, a global community of women, and was a board member of PRSA Pittsburgh.
• Kristina Soriano Jacobs – Senior Director: After honing her communications skills at various beauty, fashion, and lifestyle agencies in New York, Kristina has happily returned to her hometown of Pittsburgh. She continues to develop communications, social media, and marketing strategies for brands, collaborating on campaigns from ideation to execution. Previously, Kristina was a Senior Account Supervisor at DeVries Global, overseeing communications for clients including Johnson’s, Olay, Pantene Pro-V, Sherwin-Williams, and Wella Professional.
• Devon Recktenwald – Senior Account Supervisor: Since graduating from Kent State University, Devon has worked in public relations and social media roles at Red Havas and LISH creative. Devon brings her skill set of social media, influencer marketing and traditional PR to design, support and execute campaigns for clients.

THE STOOP

• Michael Pernice – Owner/CEO: Michael Pernice is a leading voice in influencer marketing strategy and coaching. With experience designing and executing campaigns for both global and local brands, Michael specializes in bridging the gap between brands and creators to drive meaningful engagement and growth. He is the founder of The Stoop, an agency dedicated to influencer marketing services and coaching programs for emerging and established influencers. In addition to his agency work, Michael teaches Influencer Marketing at Point Park University, preparing the next generation of marketers for success in the digital economy. His sessions offer actionable insights, real-world strategies, and a passion for creator-driven storytelling.

SMITH MICRO SOFTWARE

• Kelly Sulkosky – A seasoned marketer with more than 20 years of experience. She is currently the Strategic Marketing Manager at Smith Micro Software, Inc., an authority in the mobile industry. At Smith Micro, Kelly plays a key role in the marketing department, working cross-functionally to help bring ideas to life for some of the leading wireless service providers around the world. Prior to Smith Micro, she was a Marketing Planning Manager at GNC, where she managed numerous company campaigns. Also, she led store marketing at rue21 for over a decade, where she developed localized grassroots marketing and awareness campaigns across the U.S., increasing foot traffic to all locations. Kelly won Smith Micro’s 2024 Annual Chairman’s Award for demonstrating company values and achieving recognition for collaboration and teamwork.