June Coffee Connections: From Posts to Pipeline: Startup Marketing That Sells

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Join us for our next marketing roundtable discussion over morning coffee! Each month, we’ll cover a trending topic to ask questions, get answers, share ideas and inspire each other to be better marketers.

The topic for 6/18/25:

From Posts to Pipeline: Startup Marketing That Sells

What actually moves the needle in early-stage marketing? Join Gretchen Weaver, Marketing Director at Innovation Works, for a candid coffee chat that breaks down the difference between traditional brand marketing and the performance-driven strategies that drive real adoption and sales in start-ups. In this session, you’ll walk through a real funnel, swap insights with other scrappy marketers, and leave with actionable tools to align your work with growth goals—no massive teams required. Perfect for students and startup professionals navigating lean, fast-moving environments.

About the Speaker:

Gretchen Weaver is a seasoned communications and B2B marketing leader with over 20 years of experience driving strategic initiatives in the technology and startup sectors. She has a proven track record in leading marketing and content strategies, modernizing communication channels, enabling growth, and fostering engagement for innovative tech startups and global corporations. After marketing for several high-growth startups, managing communications for acquisitions, and planning product development and go-to-market strategies for new cloud products, Gretchen is currently serving as the Director of Marketing promoting innovation and economic development with Innovation Works, a recognized seed investor and accelerator for software, hardware, health, and robotics entrepreneurs.