Lunch & Learn Webinar Organic is the New Paid – Why Are You Splitting Them Up?

RSVP on Eventbrite

This is part of the AMA Pittsburgh Lunch & Learn Webinar Series.

Monthly webinars hosted by AMA Pittsburgh, where we invite industry-leading marketers to share their insights and experiences with you.

Organic is the New Paid – Why Are You Splitting Them Up?

When a user logs onto a digital media channel they aren’t making a decision that they are only engaging with organic or paid content today. Organic and paid marketing were never meant to live in separate silos. How did we end up here and where do we get back to true storytelling?

From the vertical video craze to remastering social strategies for ChatGPT, the user doesn’t know the behind the scenes of your content. Nor should they. Let’s talk about how content lives in different worlds whether you’re marketing to your top 1% follower, or someone who is seeing an ad from your company for the first time.

This session challenges the outdated mindset that pits organic against paid and instead makes the case for a fully integrated growth strategy.

Presented By:

Andy Pondillo – Sr. Content Solutions Consultant, LinkedIn