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Marketing for Building Materials Brands
Get expert tips on marketing building materials- learn to stand out, sell effectively, and make an impact in the construction industry.
Marketing for Building Materials Brands
Whether you’re in the building business or any other sector, you’ll take away practical tips from a leading expert about how to make your brand stand out. This presentation will provide an overview for how to best market building materials brands in the very large building and construction space.
The presentation will describe the various segments of the industry, the selling process, and ways to make an impact in a performance-based manner.
Presented By: David Sladack, BLD Marketing
About The Speaker:
David Sladack is the president and co-principal at BLD Marketing, a leading national building and construction marketing agency in the south suburbs of Pittsburgh. His role at BLD is to oversee the overall agency business, lead all client strategic initiatives, serve as the primary new business “rainmaker.” Additionally, he assumes the duties of Chief Marketing Officer (CMO), where he writes thought leadership blogs and manages all agency marketing activity.
David brings 30 years of marketing experience having worked at a number of ad agencies on many well-known brands in a variety of industries. His experience includes marketing brands like Ford Motor Company, Cub
Cadet, Zippo, GSK (Sensodyne, Aquafresh, Tums), 84 Lumber, Nichiha, PPG, and Owens Corning. He has built his career in agency account management and marketing strategy, along with a consistent pursuit of agency new business initiatives.
David has been an adjunct professor of marketing since 1999, teaching a variety of MBA and undergraduate marketing courses, and is currently an adjunct professor at West Virginia University in the graduate program with the College of Creative Arts and Media. David earned his BS in Business Administration/Marketing from Gannon University and his MBA from Robert Morris University. David is a Pittsburgh native who resides in Rostraver Township, PA, with his wife, daughter – a young, aspiring figure skater.