Charting the Course: Marketing Momentum in Higher Education

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The college experience is constantly changing, and marketers must use a wide range of tactics to increase enrollment, retain current students, and engage with alumni.

Join AMA Pittsburgh and experts from the city’s universities and agencies as we take a look at the important work being done at our institutions of higher education.

Evening Agenda

• 6:00 p.m. – Networking Reception
• 6:30 p.m. – Panel Discussion
• 7:30 p.m. – Q&A with Panel
• 8:00 p.m. – More Networking

Panelists

• Tricia Brancolini-Foley – Program Director, Marketing Communications, Duquesne University
• John Cardone – Vice President of Marketing and Communications & Government Relations, Carlow University
• Lara Steiner – Managing Director of Marketing, Point Park University
• Robyn Coggins – Senior Director, Content Strategy, University of Pittsburgh
• Jenn Miller – SVP, Director of Marketing Intelligence & Innovation, Gatesman Agency

Moderator

• Katie Bennett – Associate Director for Student Engagement, University of Pittsburgh School of Business; Duquesne University alum (’14); past president, AMA Pittsburgh

*Food and beverages will be provided by AMA Pittsburgh