Optimize for Impact: The Marketing Playbook for Maximum Efficiency

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Marketing teams are stretched thin, juggling countless priorities with limited time and resources. In this session, Stephanie McColly, a marketing and business strategist and EOS Integrator, will share practical strategies to help marketers focus on what truly drives results.

Learn how to eliminate distractions, apply the 80/20 rule to maximize impact, and use lean marketing tactics to do more with less—so you can work smarter, not harder.

About the Speaker:

Stephanie McColly is a no-nonsense leader with a knack for turning life’s curveballs into stepping stones. After becoming a mother at just 15 years old, she learned early on how to balance grit with grace – skills that have propelled her through more than two decades of building businesses, optimizing systems, and leading people as an accomplished business strategist and EOS Integrator.

Stephanie’s life is as adventurous as her career. She and her husband have driven their off-grid camper van from Texas to the remote Arctic Circle. She has explored the vast wilderness of Alaska, jet-ski’ing amongst the stunning glaciers of Blackstone Bay, and she has paddleboarded and snorkeled the beautiful barrier reefs of Mexico and Belize. Each adventure is a stepping stone toward her ultimate goal of driving the longest highway in the world, the Pan-American Highway; from the top-of-the-world Tuktoyuktuk, Canada to bottom-of-the-world Ushuaia, Argentina. For Stephanie, these journeys aren’t just about seeing the world— they’re about immersing herself in it. The challenges and beauty she’s encountered along the way have shaped her perspective on leadership, resilience, and connection, making her a relatable and inspiring guide for navigating life’s uncertainties with confidence and purpose.

As a wife of 26 years, mom to two grown children, and proud grandma “Mimi”, Stephanie knows what it takes to juggle big ambitions with real-life responsibilities. She’s passionate about empowering women to succeed without sacrificing what matters most—whether it’s mentoring the next generation or simply finding balance in the chaos. Stephanie’s mission is to help women leaders thrive in their careers while building lives they love